When someone asks how much custom company clothing costs, it's rarely a single price they're truly after. What they want to know is what's reasonable, what drives the cost, and how to get the right garments without the budget spiraling out of control. This is also where many quote requests get stuck—not in the printing, but in the uncertainty surrounding materials, quantities, and which type of branding actually suits their needs.
The short answer is that the price often falls somewhere between approximately SEK 100 per garment for simpler printed T-shirts and several hundred SEK per garment for hoodies, jackets, and workwear with embroidery. But the range is wide, and there are good reasons for that.
What do custom company clothes practically cost?
The price depends first on the type of garment you choose. A simple cotton T-shirt costs significantly less than a durable work jacket or a better-quality polo shirt. The printing is only part of the total. The garment itself often accounts for a large portion of the cost, especially if you want a better fit, higher durability, or a more presentable impression.
For many companies, the price structure roughly looks like this:
A simpler T-shirt with print can start around SEK 80-150 per garment for slightly larger quantities. A polo shirt with print often costs from approximately SEK 150-250. Hoodies often start from SEK 250 and upwards, while workwear, softshell jackets, and branded outerwear are often higher, depending on the model and branding method.
These are not fixed price lists. They are guidelines. A small print on the chest does not cost the same as a large print on the back and chest. And embroidery rarely costs the same as printing, although in some cases, it's the better long-term choice.
What affects the price most
If you want to understand a quote quickly, start with four things: garment type, quantity, branding method, and placement. That's almost always where the price is determined.
1. The garment itself
Basic garments keep costs down. Premium garments increase them. This applies whether you're ordering for a construction company, an event team, or office staff.
For workwear, the material becomes extra important. Stretch panels, reinforced knees, certifications, and weather resistance cost more, but can be exactly right if the clothes are to be used daily in a demanding environment. For promotional clothing for trade shows or campaigns, simpler garments are often sufficient.
2. Number of garments
The more garments you order, the lower the price per unit in most cases. This doesn't mean that large volumes are always best. For a smaller company, it might be smarter to order exactly what you need now, especially if the workforce changes or if you want to test different models first.
Low minimum requirements make a big difference here. If you don't have to order large quantities immediately, it becomes easier to control both budget and results.
3. Print or embroidery
Printing is often the most cost-effective option when you want a clear logo on T-shirts, hoodies, and promotional garments. It works well for larger designs, more colors, and garments where you want to keep the price down.
Embroidery often costs more, but also provides a more refined and durable look. For polo shirts, shirts, fleece, and some workwear, it's often a strong choice. It looks more permanent and holds up well over time, but it doesn't suit all designs equally well. Small details and color gradients often work better in print than in embroidery.
4. Number of print areas
A print on the left chest costs less than prints on the chest, back, and sleeve. This sounds obvious, but it's often where the total price escalates. Many companies don't actually need to brand every possible surface to achieve good visibility.
For internal staff, a clear logo on the chest is often sufficient. For events, warehouses, transport, or construction, a back print may be justified because it's visible from a distance. The right solution, therefore, isn't just about price, but about use.
What's cheapest – and what's most cost-effective?
They are not the same thing. A cheap printed T-shirt might be the right choice for a campaign day, an event, or a temporary team. But if the garments are to be used week after week, a slightly more expensive garment often becomes more economical in the long run.
This is especially true for workwear and staff clothing. If the fit is poor, the material thin, or the print wears out quickly, you'll need to replace the garments sooner. Then the low purchase price wasn't so cheap after all.
The most cost-effective option is often a middle ground. A garment that feels good to wear, holds up to use, and is branded in a way that suits both budget and brand.
Common price examples for different needs
A cafe that needs 15 polo shirts with a small embroidery on the chest will have a different price picture than a construction company ordering 60 softshell jackets with a logo on the chest and back. The same applies to an association that wants 25 hoodies for an event compared to an office that needs a few representative shirts.
For simpler promotional clothing, it's often possible to keep costs down quite effectively by choosing standard garments, limiting the number of print areas, and consolidating the order. For more advanced workwear, it's rarely possible to push the price down as much without compromising functionality.
That's why a clear quote is so important. It should show what you're paying for, not just provide a total sum. If the print, embroidery, garment choice, and quantity are clearly specified, it becomes much easier to compare options.
What to watch out for in the price
There's a big difference between a low price and a clear price. If you only get a teaser price per garment without information about setup costs, artwork handling, or surcharges for multiple sizes, the final bill might be different from what you expected.
Therefore, always ask what is actually included. Is printing or embroidery included? Are there setup fees? Are there additional costs for sketches, proofs, or file handling? Is the price based on a certain quantity? The sooner such things are clarified, the smoother the entire order will be.
Transparency saves time. It also saves misunderstandings.
How to get the right quote faster
If you want to know what custom company clothing costs for your specific needs, it helps to be concrete from the start. You don't need to have everything ready, but the more information you can provide, the better basis you'll get back.
It's often enough to specify the type of garment you're looking for, approximate quantity, whether you want printing or embroidery, and where the logo should be placed. If you already have a logo, that's great. If you don't have it ready yet, you can still get guidance.
Many customers also benefit from describing the intended use, not just the garment. Will the clothes be used daily? Do they need to withstand frequent washing? Is it more important to keep the price down or to achieve a more exclusive impression? Such answers influence the recommendation more than one might think.
When it's worth choosing more expensive garments
There are situations where it's wise to go for higher quality immediately. If staff meet customers every day, their clothing affects the overall impression. If the garments are used outdoors or in a physical environment, they need to be practical, not just look good.
For employers, it's also about well-being. Garments that fit better and feel better are used more often. This is good for both the brand and the investment.
At the same time, there's no point in overspending. For a short event or a campaign with limited use, a simpler solution can be perfectly adequate. Good advice, therefore, isn't about selling the most expensive option, but about matching the need with the right level.
What do custom company clothes cost if you want to keep the budget down?
Start by prioritizing. Which garments do you actually need? How many people will wear them? Do everyone need the same model? In many cases, it's possible to find a smart compromise where certain key roles get more presentable garments while others get simpler but uniform branding.
You can also save money by choosing fewer branding methods, standard garment colors, and a logo placement that works broadly. The more customized everything becomes, the higher the cost. This doesn't have to be wrong, but there should be a clear purpose.
For those who want it simple, it's often best to ask for a clear proposal based on their budget. A good supplier should be able to tell you what offers the most value for money, not just send over a price list. That's where personal service truly stands out, and it's also why many choose a partner like ArtByBearded when they want a quote quickly, without setup fees and unnecessary hassle.
The best first step is rarely to chase the lowest unit price. It's to get a solution that feels right from the start, for the right use, in the right quantity, and at a price you understand.